Driving Digital Growth & Delivering Exceptional Experiences
I’m a passionate marketing and product leader with over 10 years of experience transforming businesses and driving revenue through impactful digital strategies. From startups to enterprise organizations, I’ve consistently delivered results by blending strategic vision with a deep understanding of customer needs and technological capabilities.
My expertise lies in:
- Creating high-performing digital experiences that captivate audiences, generate leads, and drive sales.
- Developing and executing product-led growth strategies that leverage the power of the product itself to acquire, activate, and retain customers.
- Building strong bridges between business and technology, fostering seamless collaboration and translating complex concepts into actionable plans.
- Leveraging data and analytics to inform decision-making, optimize performance, and drive continuous improvement.
My experience spans a wide range of digital disciplines, including:
- B2B Pipeline & Sales Generation: Developing and executing strategies to drive qualified leads and accelerate sales growth.
- Product-Led Growth (PLG): Leveraging product features, user experience, and in-app guidance to drive customer acquisition, engagement, and retention.
- Web & CMS Expertise: Creating and managing engaging web experiences across various content management systems (CMS).
- eCommerce: Developing and optimizing eCommerce platforms to maximize conversion rates and drive online sales (especially B2B).
- Marketing & Analytics: Utilizing data and analytics to track performance, measure ROI, and inform strategic decisions.
- SEO & UX: Optimizing websites and content for search engines and user experience to increase visibility and engagement.
- CRO & Social Media: Improving conversion rates through A/B testing and targeted social media campaigns.
I’m proficient in a variety of marketing and technology platforms, including:
- Salesforce: Managing customer relationships and sales pipelines.
- Adobe Marketing Cloud: Leveraging Adobe Experience Manager (AEM), Adobe Analytics, Magento, Adobe Target, and Marketo to create and optimize digital experiences.
- Pendo: Utilizing Pendo Guides and analytics to enhance user onboarding and product adoption.
- Tableau: Creating insightful data visualizations and dashboards.
- WordPress: Building and managing websites with the popular CMS.
- SEMrush, Google Analytics, Google Ads: Optimizing websites and campaigns for search engine visibility and performance.
- Social Media Platforms: Managing and engaging audiences across all major social networks.