Marketing Executive · Columbus, Ohio

Tim Jessberger

Sr. Director of Web & Platform  ·  McGraw Hill

I build the digital ecosystems that turn
technical complexity into enterprise growth.

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10+ Years at
McGraw Hill
B2B Enterprise
Scale
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Tim Jessberger
Current Role
Sr. Director, Web & Platform
Company
McGraw Hill
Location
Columbus, Ohio
Education
The Ohio State University
BS, Marketing
Focus Areas
Digital Growth · PLG · Web Platform · AI/Automation

About

Where Marketing
Meets Platform

I lead the intersection of product marketing, digital infrastructure, and growth. Currently, I'm responsible for the strategic vision of McGraw Hill PreK–12's marketing for web & digital product experiences.

Over the last decade, I've evolved from a channel specialist into a leader who shapes how one of the world's largest education publishers converts at every digital touchpoint.

My edge is a rare "T-shaped" foundation: I spent years mastering high-conversion marketing—SEO, CRO, and B2B lead gen—and layered it with genuine technical depth in API development and microservices. That combination allows me to lead cross-functional teams that don't just build "websites," but scalable products that drive the bottom line.

T-Shaped Foundation

Marketing Mastery

  • SEO & Conversion Rate Optimization
  • B2B Lead Generation & Demand Gen
  • Product-Led Growth (PLG)
  • Digital Marketing Strategy
  • B2B eCommerce Frameworks

Technical Depth

  • API Development & Microservices
  • Web Platform Architecture
  • Product Management
  • Adobe Analytics & Pendo
  • AI-Powered CX & Automation

Core Expertise

Four Ways I Drive
Executive Impact

01

Killing Legacy Friction

I modernize legacy platforms into agile, product-led growth engines—building the technical and organizational infrastructure that lets marketing teams operate at enterprise speed without breaking the system.

02

The Strategic Translator

I bridge the gap between boardroom strategy and GitHub execution—translating high-level business objectives into actionable engineering sprints and rallying cross-functional teams to deliver on time and under budget.

03

Architecting the Funnel

I build complex B2B eCommerce and lead generation frameworks—from full-stack funnel architecture to enterprise-level conversion optimization—focused on systems that drive national market impact.

04

Operationalizing Innovation

I integrate AI-powered CX analytics and automated onboarding to remove friction from the customer journey. I don't just "use AI"—I operationalize it to create measurable, lasting competitive advantages.

Leadership

My Operating
Principles

01

Marketing is a
Technical Discipline

I don't believe in "set it and forget it" campaigns. I believe in data-driven architectures where every pixel is measured and every API call is optimized for the user journey.

02

Trust,
but Verify

In a world of marketing "vibe-checks," I prioritize technical rigor. I lead teams that value data integrity and diligent testing over gut feelings.

03

The Power of
the Translator

The biggest bottleneck in enterprise growth is the language barrier between the C-Suite and Engineering. I act as the bridge, turning ambitious business goals into clear technical roadmaps.

Career Trajectory

A Decade of
Deliberate Growth

McGraw Hill 10+ Years
Sr. Director, Web & Platform
Jun 2025 – Present  ·  Remote
Add your key impact here — e.g., Architected the transition to headless CMS, reducing time-to-market for global campaigns by 40%.
Director, Web Marketing & Platform Strategy
Jul 2022 – Jun 2025  ·  3 yrs  ·  Remote
Add your key impact here — e.g., Unified three disparate B2B business units under a single eCommerce framework, resulting in a 15% lift in cross-sell revenue.
Technical Product Manager
Nov 2021 – Jul 2022  ·  9 mos
Add your key impact here — e.g., Launched an automated lead-routing API that increased sales follow-up speed by 2×.
Web Product Owner
Feb 2017 – Nov 2021  ·  4 yrs 10 mos
Associate Manager, Social Media
Nov 2015 – Feb 2017  ·  1 yr 4 mos
Prior Experience
Digital Marketing Manager & Strategist  ·  Crane Renovation Group  ·  2014 – 2015

Capabilities

Skills & Disciplines

Strategy & Growth
B2B Marketing Strategy Product-Led Growth Growth Strategy Lead Generation Digital Marketing B2B eCommerce SEO & CRO
Technical Depth
Web Platform Strategy API Development Microservices AI & Automation Adobe Analytics Pendo
Product & Platform
Product Management Technical Leadership Cross-Functional Teams

Let's Connect

Ready to Build a
High-Performance Engine?

If you're looking for a leader who can navigate both the boardroom and the codebase to drive growth, let's talk.

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